When we first launched the original DRIFT, gravel riding was just starting to take off – a new frontier for the bold and curious. Fast-forward a few years, and gravel is no longer a niche. It’s a movement. A sport. A lifestyle. And just like gravel itself, the DRIFT has evolved.Meet the all-new DRIFT CONTROL and DRIFT PACE – two purpose-built models designed to go fast, ride hard, and push limits. This isn't just a next-gen gravel wheel – it's a leap forward. With a wider 28mm internal rim, they’re perfectly tuned to modern bikes, tire setups, and the terrain of today… and tomorrow. While gravel evolved from hype to a serious discipline, the new DRIFT is still ahead of its time – built not just to meet current demands, but to anticipate where the market is headed.
Whether you go for the 36mm high CONTROL version or the 48mm high PACE, you’re riding a wheel that blends lightweight speed with rugged durability. Built with our signature FFWD “brass nipples and mixed spokes” philosophy, these wheels are designed to take a beating – and bounce back for more. Yet despite that tough DNA, they remain incredibly light: starting at just 1380 grams for the CONTROL and 1450 grams for the PACE (based on DT240 hubs).
We could talk about lab tests – but we’d rather show results in the real world. The DRIFT PACE was put to the test at The Traka, and the DRIFT CONTROL proved its name at UNBOUND. Both bikes finished. No mechanicals. Just performance proven on the biggest, and most prestigious gravel races the world has to offer.
Taking cues from the design language of the RAW and RYOT, the new DRIFT models feature a standout look of their own. Topped off with a sparkling logo that’s impossible to ignore.So, if you're ready to DRIFT FURTHER – into races, adventures, and places you’ve only dreamed of – these are the wheels that’ll take you there. Fast. Smooth. Confident!
