The new RAW

The ultimate wheelset in all its glory just got better!

How do you upgrade a model that's already one of its kind? By staying true to what's good and making a leap in components. New lighter rims, stiffer carbon spokes with lower weight and custom hubs with CeramicSpeed bearings! But also a stunning design in matt and glossy finish as well as three rim heights!

New rims in design and layup

A category on its own deserves a special design. We believe that these high-end wheels should come with a design which stand out by simplicity. The rims are shaped by our LAW Tech aerodynamic profile. Yet what you don't see is the time and efforts of precise layup techniques that make these rims lighter by 10%.

Carbon spoke strength

These wheels are our first with carbon spokes and have been put to the test over the last two years. Heavy weight and powerful riders took our challenge to test these wheels to the max. With Confidence we can say that these wheels meet our high standards. The carbon spokes save weight but also bring the weight mass to the center of the wheel. This results in a more responsive wheel set. It also results in a stiffer wheel with an increased stiffness of 17%!

Custom hubs CeramicSpeed inside

The carbon spokes ask for a special hub design. The level of wheels ask for ceramic bearings. For our custom designed hubs we partnered with CeramicSpeed. Their bearings elevate the performance of the wheels in terms of durability and lower rolling resistance. As usual this FFWD hub also comes with an internal ratchet system.

A new family with options

A 44mm rim is still perceived as the most allround by most people. But the RYOT55 is also valued as easy to handle and very popular. Add a true lightweight climbing set and you have a family! Therefore the new RAW is launched in a 33 (mm), 44 (mm) and 55 (mm) model. The rims are all available in a matt finish. But there's more! RAW is the only model that is also available in a super slick glossy finish. All RAW wheels are built by hand at our facility in Zwolle, The Netherlands.

The numbers

Within our philosophy of building durable wheels at a good price we do so at the best possible weight. The RAW33 will come in at 1350 grams, where the RAW44 ends around 1395 grams and the RAW55 will put 1460 grams on the scales.

All models and options are offered at 2499 Euro a set. Available from March 1st.

Check out the media kit for all images and videos here

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