By sharing the same values BEAT Cycling and FFWD Wheels have found eachother in setting up a partnership for the future. As an ambitious cycling team the best performance requires the best material and support. On the other side both parties understand the importance of the community that supports their vision and ideas and want to be part of it.
Starting with a two year deal FFWD hopes to support BEAT in their ambition to step up from a Continental team to a Pro Continental team. Besided the team with road riders, BEAT also has a track division with talented athletes that compete at the highest level in the World
The concept of BEAT Cycling is exactly what FFWD looks for in a partnership with teams. Besides the usual cooperation by supplying the best material in order to achieve the best results, the community behind the team is just as important. We extremely look forward to work together on cool content and be part of nice successes!Rik van Putten, FFWD's marketing manager.
Being part of our network, FFWD has always been on our radar as an ideal supplying partner for wheels. They are a local brand, making communication quick and efficient. But most importantly, their wheels are fantastic. Working together for our road team as well as our track team, makes it even better. On top of this, BEAT will officially become a FFWD retailer, which makes their products easily accessible for our community. This also means additional campaigns, raffles and presence at our events. You'll be hearing from us!Geert Broekhuizen, General Manager BEAT Cycling